What’s resonating
From-scratch staples that travel.
My most-viewed recipe and homemaking reels from the last 90 days.
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@milkmaidfarm · Media kit
5 million views in 90 days.
Hi, I’m Selina. I share real-food, from-scratch cooking and simple homesteading for moms who want to feed their families well without the overwhelm. Every recipe and video comes straight from my own kitchen in Arizona.
5.0MViews
1.5M+Accounts reached
726KInstagram followers
199KContent interactions
About
A real kitchen, a little homestead and two boys underfoot.
I’m a homeschooling mom of two boys in Arizona, and I started Milkmaid Farm to make from-scratch cooking feel simple and doable for busy moms.
Our homestead has chickens, an organic vineyard and 14 fruit trees, and it shows up in almost everything I make.
More than 21,000 families have bought my cookbooks, and they’re the reason I keep creating.
xo, SelinaThe numbers — last 90 days
Real reach, and it’s still growing.
Compared with the 90 days before, my views are up 42% and the number of accounts I reach has tripled. Instagram, July 19 to October 16, 2026.
5,026,335Views
1,582,847Accounts reached
199,117Content interactions
28,866New follows
52.4%
of my views came from people who don’t follow me yet, and 79% of the accounts I reached weren’t following me. My content keeps finding new kitchens, not just the same ones.
Reels drove 81.8% of all interactions. Beyond the view:
Accounts engaged136,726
Profile visits69,934
Link taps9,634
Views from Reels64%
What I create
Real food, made from scratch, for real family life.
From-scratch staples like bread, butter and sourdough, real-food family meals, life on our little homestead, natural living and honest motherhood. Warm, simple and filmed in my own kitchen, the kind of recipes moms actually make on a busy weeknight.
Audience snapshot
Women, mostly 25 to 44.
Based on my 725,962 Instagram followers.
Gender
94%women
71% are between 25 and 44.
Age
25–3433%
35–4438%
45–5414%
Other ages15%
Where they live
United States70%
Canada6%
United Kingdom6%
Australia5%
Also available: nearly 40,000 subscribers on my email list, the same women who follow along on Instagram.
21,000+ customers have bought my cookbooks and guides. I’m also on Facebook (51K followers) and TikTok (9.6K).
Working together
Partnering with me.
01
I create everything myself
Every recipe, video and caption is made by me in my own kitchen, so it sounds like me, not an ad read.
02
Content stays up
Partner posts stay on my page for good, not just for the length of a campaign.
03
Brands I’d use myself
I only partner with brands I’d use in my own kitchen and feel good sharing with my family.
04
I review every message
Before anything goes live, I make sure it fits my voice and the trust my audience has in me.
Contact
Let’s work together.
I read every email myself, and I’d love to hear about your brand and what you have in mind. Tell me a little about it and I’ll get back to you.
Rates and dates on request.
Or email me directly at support@themilkmaidfarm.com
Mailing address for PR packages coming soon. Email me and I’ll send it over.
xo, Selina